This website received an SEO score of 60 out of 100, which is below the average score of 75. However, there are 18 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
18 Failed
3 Warnings
42 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
HIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines to validate a site's trustworthiness and authority.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
To provide a good user experience, Google recommends that sites should aim for a First Contentful Paint value of 1.8 seconds or less.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Consider adding cache headers for images to improve website performance. With cache headers, browsers can cache images and serve them quickly to returning visitors, rather than re-fetching them each time.
MEDIUM
Consider adding cache headers for CSS resources to speed up the webpage for returning users.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
LOW
This website either lacks a favicon or it has not been referenced properly.
Common SEO issues
Score: 58
Failed: 6
Warnings: 1
Passed: 15
Meta Title Test100% of top 100 sites passed
This webpage is using a title tag.
Text: Home | EMBELINK TECHNOLOGIES
Length: 28 characters
Meta Description Test92% of top 100 sites passed
This webpage is using a meta description tag with a length of 113 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Transformer Protection Relay, Winding Temperature Indicator, Winding Temperature Scanner, Automatic Voltage Relay
Length: 113 characters
Google Search Results Preview Test
Desktop version
https://www.embelink.com/Home | EMBELINK TECHNOLOGIESTransformer Protection Relay, Winding Temperature Indicator, Winding Temperature Scanner, Automatic Voltage Relay
Mobile version
https://www.embelink.com/Home | EMBELINK TECHNOLOGIESTransformer Protection Relay, Winding Temperature Indicator, Winding Temperature Scanner, Automatic Voltage Relay
Social Media Meta Tags Test89% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
OTI
og:site_name
EMBELINK
og:url
https://www.embelink.com
og:description
Transformer
og:type
website
og:image
https://www.embelink.com/include/images/1.png
Keywords Usage Test48% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
transformer
water
level
controller
read
Related Keywords Test
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Competitor Domains Test
Understand your competitors' SEO and backlink profile
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Heading Tags Test62% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Favicon Test100% of top 100 sites passed
This website either doesn't have a favicon or this has not been referenced correctly!
Backlinks Test
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To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Test83% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
This webpage has a character encoding declaration.
meta http-equiv="content-type" content="text/html;charset=UTF-8"
Social Media Test75% of top 100 sites passed
This webpage is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com
Speed optimizations
Score: 54
Failed: 6
Warnings: 2
Passed: 10
HTML Page Size Test23% of top 100 sites passed
The size of this webpage's HTML is 6.27 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test99% of top 100 sites passed
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 41.72 Kb to 6.27 Kb (85% size savings). This helps ensure a faster loading webpage and improved user experience.
JS Execution Time Test53% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Cache Test (Server Side Caching)100% of top 100 sites passed
This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
CDN Usage Test95% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test43% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
This website is not using cache headers for images. Setting cache headers can help speed up the serving of a webpage for returning users. Learn more about how to add expires headers to your images.
See results list
CSS Caching Test98% of top 100 sites passed
This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
JavaScript Minification Test98% of top 100 sites passed
All JavaScript files used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test100% of top 100 sites passed
This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
This webpage does not use frames.
URL Redirects Test97% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
The Time To First Byte value of this webpage is 0.228 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.228 s
0.8 s
1.8 s
First Contentful Paint Test90% of top 100 sites passed
The First Contentful Paint value of this webpage is 8.500 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
8.5 s
1.8 s
3 s
Largest Contentful Paint Test77% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 6.72 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
6.72 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Cumulative Layout Shift Test91% of top 100 sites passed
The CLS score of this webpage is 0.1417. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.1417
0.1
0.25
DOM element which contributes the most to CLS score:
Text: About Us EMBELINK TECHNOLOGIES known as EMBELINK. A name stands for excellence i...
Html: <section class="service-style-one">
Score: 0.1404
Server and security
Score: 72
Failed: 3
Warnings: 0
Passed: 7
URL Canonicalization Test93% of top 100 sites passed
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test45% of top 100 sites passed
This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Media Query Responsive Test98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 35
Failed: 3
Warnings: 0
Passed: 7
Structured Data Test66% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test80% of top 100 sites passed
This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
This webpage does not use the canonical link tag.
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Ads.txt Validation Test67% of top 100 sites passed
The access to the ads.txt file is restricted! Our request for this resource has returned a {status_code} HTTP status code. In order for this resource to be easily accessed by the DSPs and advertisers, its status code should be 200 OK.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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